Multi-Channel Sales / Marketing / Brand Building
MIF ASIA specializes in building recognition in the Asian market for brands that are established in Europe & the US. For our long-term production client, Rylee+Cru, we utilized the multi-dimensional content matrix within China, and enabled the brand to have a presence on new media and traditional platforms.
MIF ASIA established Rylee+Cru in the Chinese market by creating customized accounts on social media platforms including TikTok, Little Red Book & Weibo. With in-house marketing & PR teams, MIF ASIA created custom content in collaboration with relevant local influencers to ensure the brand story resonated with Asian consumers.
Traditional retail sales channels such as boutiques & department stores are of the utmost importance in the Asian markets. MIF ASIA launched Rylee+Cru in China, across a balanced mix of brick & mortar stores and e-commerce platforms such as Taobao, JingDong and Pinduoduo. By MIF ASIA working with key retailers on pricing and merchandizing, Rylee+Cru is now poised for significant growth.
Sales Tools
MIF ASIA has developed proprietary software which enables B2B sales outside of the ordinary showroom setting. MIF ASIA also exhibits brands at apparel conventions such as Playtime & CBME, maximizing brand exposure.
PERFORMANCE RESULTS
We utilize our stockist network across Asia with distributors across different regions of China including the major cities of Shanghai, Beijing & Chongqing.
Other cities include:
- Suzhou
- Hangzhou
- Jinhua
- Foshan
- Tianjin
- Quanzhou
- XUZHOU
- NINGBO
- HAINING
- Changzhou
- Wenzhou
- Yiwu
- Shenyang
- Zhengzhou
- Xi’an
- DALIAN
- XIAMEN
- TANGSHAN
